SEO can be a complicated endeavor for the majority of people. Even numerous so-called-experts can have a hard time keeping a website at the top of the online search engine.
Initially … the search engines are constantly altering their algorithms in an effort to bring you the most appropriate website listings for your search query. Search engines also change their algorithms to remain ahead of the dishonest business that quickly find out the best ways to manipulate the search results.
As quickly as the online search engine change the way they list sites, there are unethical individuals who go right to work attempting to figure out the best ways to cheat the system.
These people are utilizing what's called "Black Hat SEO" and if you are attempting to run a legitimate site, keep away from them at all cost! Sure your website will get a high listing rather quickly utilizing black hat techniques, but as soon as the online search engine find out what you're doing, they will likely ban your website from their listings completely (forever). And eventually, they will figure it out.
2nd … There's a lot of misnomers about exactly what's more crucial when it concerns SEO. Some so called SEO experts will have you believe page rank is the most essential thing when it comes to online search engine listings. This is simply not real.
Page rank (or Google PR) is one essential factor when it pertains to ranking a website for the online search engine, but SERPs (or Online Search Engine Results Page) is what really counts.
" Page Rank" is Google's way of putting a number to the authority of a site. If they believe your website is necessary, they'll offer you a greater PR.
It does not suggest the authority of your site will get you indexed for you primary keywords.
There are thousands, maybe even millions, of websites that have a low page rank, but are noted on the first page of the significant search engines (consisting of Google), for some top keywords. By contrast, there are just as numerous high PR ranking websites, that are buried in "no males land" when it pertains to the search engines (including Google).
The other significant search engines (Yahoo, MSN, Bing, and hundreds of smaller search engines) don't actually care about your "Google Page Rank" at all. They just care about giving their visitors pertinent search engine result.
So ask yourself this … would you rather have a low Google PR of 1 or 2, and be noted on the very first page of the search engine result? Or would you rather have a high PR of 5 or 6, and be noted on the tenth page of the search results, where nobody will ever find you.? I think the answer is apparent.
Among the websites I constructed for my other online organisation, hasn't had a Google PR of more than 2 for the last 4 years (since it's been live on the internet). However it has been on the first page of ALL significant online search engine (for my main keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.
Exactly what about this "Alexa Rank" I've heard about?
Alexa rank is expected to be an indicator of just how much traffic a site gets. The lower the number … the more visitors a website is getting. If your Alexa rank is 50,000 it's supposed to mean (out of the countless websites on the internet) your website is the 50,000 th most popular website there is.
If your site has an Alexa rank of 2,000,000 then your site is only the 2,000,000 th most popular website on the internet.
Here's the reality … Alexa ranking is NOT an acurate procedure! It just registers sites that are visited by people who have the Alexa toolbar installed in their web browsers (mainly SEO business and web developers) So it doesn't count actual visitors to a website.
Here's a statistic that proved this reality to me …
I presently have a dozen sites I keep, and I frequently check the traffic statistics on all of them (like every excellent web designer must).
Among my sites has an Alexa ranking of 171,246 (quite great … right?) Another has an Alexa rank of 4,276,996 (which is poor) However according to my analyzing stats (I cross referral Google Analytics with AWstats and a couple other programs, to obtain a more accurate fact) The one with the much better Alexa rank is just navigating 40 to 50 visitors a day, however the one with the worse Alexa rank is seeing over 400 visitors a day.
What does this tell us?
It informs us the one with the greater rank is being visited by a few individuals who have the Alexa toolbar set up (and the toolbar is sending out statistics back to Alexa) But the website that's really doing much better is being checked out by real people who don't find it required to have Alexa monitor their browsing practices.
A lot of SEO companies will use the Alexa rank to show their clients "evidence" that they're earning their money. (" see, your Alexa rank has gone up … so keep paying me") But remember this … Alexa rank is NO indicator of how well a website is actually doing!
So, what gets your site noted on the very first couple pages of the search engines? In a word … "Pertinent Material" (O.K. in 2 words).
Browse engines are just interested in revealing relevant search results for an individuals "keyword search question". Online search engine make their money by showing their ads to as lots of people as possible, and having as lots of people as possible clicking those sponsored listings.
If their search results page are useless to their visitors, individuals will stop utilizing their online search engine, and begin utilizing a different search engine. No Red Rain SEO visitors … no profits for the search engine.
So while there are a number of crucial strategies you have to utilize for a higher search listing (back links, internal linking, correct meta tags and keyword portion, to name a few) Keep in mind … appropriate content is king! And as the search engines end up being more sophisticated, pertinent material on your site will only continue to end up being more crucial.
There are also many other aspects that play a role in getting your website listed at the top of the search engines. It takes consistent effort and continuous learning to stay up to date with the ever altering algorithms of the online search engine, and a quality SEO individual (or business) will continue to discover and stay up to date with the modifications.
However keep in mind … there are no "secret" approaches for getting a high online search engine listing. If you're talking with an SEO business, and they will not inform you their methods for increasing your site's listing (since they say it's "exclusive info") then I advise right away discovering somebody else to talk with about your site's SEO.
A quality (and honest) SEO business need to have no problem telling you what methods they will utilize to increase your website's direct exposure on the online search engine. Before you give anybody (or any business) your cash, there are a couple of questions you need to ask them initially …
9 Important questions crucial concerns your SEO company BEFORE you hire them!
And yes, SEO is something you can effectively do yourself, however it does take a lot of time and effort, and a lot of business owners have better things to spend their time on. That's why you employ an SEO business … to do the work for you. They provide a service, and you pay them for that service.